Gender disparities exist within the strawberry industry in terms of participation, resource allocation, and decision-making. Women, who play crucial roles in unpaid care work and household responsibilities, face challenges in fully engaging in processing activities. Identified challenges in strawberry processing include insufficient assistance, secondary value perception, product quality, and marketing. While individual processors were found resilient, there is potential for collaboration within the strawberry producers’ organization to address the challenges and enhance the processing sector. Targeted interventions and policy measures to address gender disparities and promote inclusivity within the strawberry industry include: supporting women in accessing resources and training, enhancing market linkages, improving product quality and packaging, and strengthening the role of farmer associations.