Farmers’ use of chemical inputs in their farms are influenced by the marketing strategies employed by pesticide companies. As a result of effective marketing strategies, farmers are heavily dependent on chemical inputs as they till their farms. There remains to be information gap among the farmers when it comes to their awareness on responsible and safe use of chemical inputs. There is a need to regulate the communication strategies employed by pesticide companies to ensure that farmers are getting sufficient information about chemical inputs, especially when it comes to the farmers’ safety. Ethical concerns on the marketing strategies of pesticide companies should be regulated by concerned agencies, such as LGUs and the FPA.