LATEST PUBLICATIONS
SEARCA PBS 2021
Strategies for Effective Implementation of the CPAR Program - Building Up From the Gains: Lessons From the Improvements for Effective Implementation of the Community-Based Participatory Action Research Program (SEARCA-DA-BAR Policy Brief 2021)
WP-2019-06
Skills Needs Anticipation (SNA): Workplace Skills and Satisfaction (WSS) Baseline Survey of Select Employers in the Construction Industry
WP-2019-05
Strengthening Multi-employer Bargaining: Policies and Practices (Phase II)
WP-2019-04
Non-Hazardous Activities for Children: The Case of Banana and Sugarcane Supply Chains

LATEST AV MATERIALS
PIDS WB 2021-0905
7th Mindanao Policy Research Forum
PIDS WB 2021-0905
Annual Public Policy Conference Webinar 4: Robust and Healthy Workforce and Closing Program
PIDS WB 2021-0904
Annual Public Policy Conference Webinar 3: Green And Inclusive Recovery
PIDS WB 2021-0903
Annual Public Policy Conference Webinar 2: Ethical Business
Publication Detail
PB 2020-03: Setting up a Health Communication Strategy for Local Government Units during the COVID-19 Pandemic: Insights and Recommendations

This policy brief outlines some suggestions in establishing an effective health communication strategy for Philippine local government units (LGUs) in response to Covid-19. This brief primarily recognizes the cruciality of responsive, coordinated, and collaborative communication as it can harness human and organizational efforts to combat the pandemic, establish trust, and minimize the pandemic’s negative consequences. Applying this principle on a local level, LGUs should devise a Health Communications team that is authoritative and credible, has a clear grasp of the communication needs and capacities of their constituents and stakeholder groups that can be tapped for support, and has a clear internal communication response plan with clear communication goals. Furthermore, communication with their constituents should be consistent and inclusive as much as possible, characterized by strong leadership with a clear vision in addressing the problem at hand, timely provision of relevant information, and usage of language that is clear-cut and understandable. LGUs should forge inter-agency collaboration, cooperating with the media and with other entities with credible resources. Finally, they should also tap on existing manpower and utilize the potential of other LGU staff, community media, volunteers, and community mobilizers to maximize the efforts in delivering an effective health communication strategy in their respective communities.

DLSU-Jesse M. Robredo Institute of Governance
Authors Keywords
Soriano, Cheryll Ruth R.; Bernadas, Jan Michael Alexandre C.; Salvosa, Felipe II F.; Torneo, Ador R.; Figueroa, Carlo Magno P.; local governance; COVID-19; health communication; risk communication; communication strategy;
Download PDF Number of Downloads
Published in 2020 and available for Downloaded 17 times since April 29, 2021
×
Please let us know your reason for downloading this publication. May we also ask you to provide additional information that will help us serve you better? Rest assured that your answers will not be shared with any outside parties. It will take you only two minutes to complete the survey. Thank you.


To use as reference:
If others, (Please specify):
Name: (optional)
Email: (required, but will not display)
Age:
Gender:
If Prefer to self-describe, please specify:
Level of Education:
Occupation:
If employed either part-time or full-time, name of office:
If others, (Please specify):
Would you like to receive the SERP-P UPDATES e-newsletter? Yes No
Use the space below if you have any comment about this publication or SERP-P knowledge resources in general.