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Social Media Use and Political Participation in the Philippines


This policy brief focuses on the question: What is the effect of social media usage on the political participation of Filipinos? Using data from Wave 5 of the Asian Barometer Survey, the research measures the relationship between social media usage and political participation and the variables of support for democracy, political efficacy, and interest in politics. Hierarchical multiple regression analysis and PROCESS mediation analysis revealed that social media usage positively predicts political participation. The study also finds a positive relationship between political efficacy, political participation, social media and interest in politics. Interest in politics was also revealed to mediate the relationship between social media usage and political participation. The policy brief underscores the need to examine policies on social media usage in the Philippines, given its power to influence political participation and the overall state of democracy in the Philippines.


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