DLSU-AKI Policy Brief, Volume VII, No. 17
Mitigating Emissions Associated With the Production of Traded Goods
BRAc RN 2021-01
Shedding Light on Bank Deposits in Philippine Provinces
Modernizing VAT in the Digital Economy
Nature-Based Policies Towards Green Recovery: Mitigating the Impacts of Climate Change and Future Disease Outbreaks

PIDS WB 2021-1104
Assessing the Philippines' Performance in Meeting the ASEAN Economic Community Vision 2025
PIDS WB 2021-1103
Examining The Health Impacts Of The COVID-19 Pandemic In The Philippines
ILS 30th Anniversary Video
PIDS WB 2021-1102
Evaluating the Pantawid Pamilyang Pilipino Program's Payment System
Publication Detail
CSPPS WP 2014-02: Policy Support to Marketing System of Organic Rice

The marketing system of organic rice in the Philippines can be considered to be in its infancy stage, even though organic rice production in the country has started as early as the mid-1980s. This study looked into the gaps in the marketing system and tried to recommend appropriate policy support to help the organic rice farmers and traders in the country. In terms of market structure, the number of organic rice farmers and traders is still few. Market channels and the consequent flow of goods remain limited to private traders, which are either tapped by the cooperative or farmers’ association, or to government agencies particularly those units dealing with the agricultural sector.

The price premium for organic palay has to be reexamined not only to entice the farmers to keep on planting organic rice but also to determine a market price that could fuel consumer demand at the local level. Government-led marketing strategies may work in the short run but not in the long run. The high cost of certification and labeling prevents smallholder farmers from tapping the growing global demand for the product. The study further recommends that future studies examine organic rice branding and product positioning to boost local consumer demand.

UPLB Center for Strategic Planning and Policy Studies
Authors Keywords
Chupungco, Agnes R.; Madlangbayan, Guinevere T.; agriculture; Philippines; organic rice; market channels; marketing system; organic palay; palay; rice production;
Download PDF Number of Downloads
Published in 2014 and available in the CSPPS-CPAf, UP Los Baños, College, Laguna or Downloaded 635 times since October 26, 2016
Please let us know your reason for downloading this publication. May we also ask you to provide additional information that will help us serve you better? Rest assured that your answers will not be shared with any outside parties. It will take you only two minutes to complete the survey. You will answer the profile questions only once as long as you enter the same email address. Thank you.

To use as reference:
If others, (Please specify):
Name: (optional)
Email: (required, but will not display; please use the same email address when downloading another publication so that the profile questions will not appear)
If Prefer to self-describe, please specify:
Level of Education:
If employed either part-time or full-time, name of office:
If others, (Please specify):
Would you like to receive the SERP-P UPDATES e-newsletter? Yes No
Use the space below if you have any comment about this publication or SERP-P knowledge resources in general.