Makati was an agricultural suburb of Manila, the capital city of the Philippines until the 1930s. The development of the Ayala Planned Area was started after WWII, and the area succeeded in becoming an exclusive residential, commercial and business area. Today, Makati is the hub of the business center of the Philippines. This research sought out how and with what ideas the Ayalas developed the area from the point of view of townscape and transportation planning. The data were gathered through library research (newpapers, periodicals and publications) as well as interviews. Through the data, Ayalas' ideas towards the development of the Ayala Planned Area were revealed and which today are valued to be very useful for the future development by the private sector in the Philippines. In the analysis of interviews, the methodology provided by Kevin Lynch was also used in order to see what kind of image the people have towards Makati and what elements within Makati attrac people. From the results, it was recognized that Ayalas' ideas to attrarct people had a big influence on creating strong image elements of the area. Through my research, I have also concluded the following, with the exception of the two other findings already mentioned: (1) Ayala worked on and succeeded in creating an integrated community development and not the single-use development; (2) Ayala established the very first exclusive residential subdivisions in the Philippines; (3) Ayala introduced and carried out thorough zoning and deed restrictions for the area; (4) Ayala worked for the infrastructure in the area in order to attract people to the area, as well as provide the basic needs of the residents; (5) Ayala succeeded in establishing the wall-less village through effective transportation planning; (6) Ayala established the management system of the area by entrusting them into the hands of private associations whose sole purpose is to maintain them. Moreover, historical research and more comparative studies with other cities are suggested for future studies.
