The current boom in shopping center construction entails the usage of some shopping center trip factor. The main objective of this research is to determine these rates. Results of the study observed that shopping center vehicle trip rates greatly differed from foreign trip rates. This wass due to the fact that 69-80 percent of Filipino shoppers use the bus and jeepney while 90 percent of the foreign shoppers' use private vehicle .Due to the lack of samples, no accurate and stable trip prediction model was established. The study however has identified the significant parameters and likewise formulated a survey methodology that are deemed useful in the conduct of similar studies. The study further reccomends recommends more samples to be gathered using his formulated survey methodology for more meaningful results.
