Why are Philippine firms still far from being truly competitive players in domestic and global markets? One major reason: They have yet to fully tap the vast business potential offered by e-commerce. Getting fully into e-commerce, however, means changing the way Philippine firms do business. Inherent with the advent of any new technology are the overly optimistic and pessimistic projections about employment. This paper, which is copublished with the Philippine APEC Study Center Network (PASCN) and is a preliminary attempt to quantify the impact of e-commerce on employment, could provide the needed benchmarks with which to evaluate these various employment projections.
