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Publication Detail

In a highly competitive world, the introduction of new or better products and services to the market as well as innovative ways of producing these goods and services is a strategic imperative. As market barriers across the world are gradually removed, business firms realize the importance of innovation and creativity to meet the changing global and local consumer demand. Two possible ways of facilitating product innovation and industry competitiveness are through the protection of intellectual property rights and the use of the appropriate technology. It is the contention of this paper that enforcing intellectual property rights and adopting improved technology are important to facilitate the global competitiveness of Philippine industries. This is with the end in view of exploring new possibilities to use intellectual property rights protection measures and technology as a means for innovation in the design of Philippine products under an RP-US Free Trade Agreement.

DLSU - Angelo King Institute for Economic and Business Studies
Authors Keywords
Dela Cruz, Ma. Teresa; ASEAN; ASEAN Free Trade Area (AFTA); intellectual property rights; competitiveness of Philippine products;
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