This study attempts to analyze PG (Producer Group) marketing in the country. The study revealed that PGs are, generally, ineffective in their marketing operations because of the following: (a) inadequate capital for procurement and post-harvest and transport facilities; (b) declining interest of members due to management problems within the organization; (c) limited volume of business; and (d) low and fluctuating prices.
The organizational concerns should be focused on the best use of community resources for productivity and profit. It is quite important therefore, that the complementation of farm, off-farm and non-farm activities is well delineated. When this is attained, the role of centralized leadership will be greatly minimized. Participatory leadership is the key to organizational effectiveness. Organizational unity rather than organizational isolation is the means to productivity and profitability. In the end, these organizations will be the means to attain the goals of liberation, empowerment and emancipation.
