The Philippines’ creation of the Philippine Halal Export Development Board in 2016 established multiagency collaborations and stimulated concurrent actions towards halal development in the Philippines. The Department of Tourism (DOT), one of its member agencies, launched its Muslim-Friendly Tourism signature program in 2020. The tourism package is expected to be the face and show window of halal institutionalization in the Philippines. This policy brief is delimited to discussions on the operationalization of halal food and beverages in the Philippines, with prior discussions on aspects of halal development.