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Demand-driven approaches to agriculture extension : Case studies of international initiatives

Demand-led is a relatively recent label for a notion that has been around since people began to write about extension as an academic discipline and educational practice. It captures the idea that the information, advice and other services offered by extension professionals should be tailored to the expressed demands of the clients or recipients of the service: not just to their "needs" as identified by various stakeholders (government, corporations, scientists, extension professionals ), but the things they say they want. The case studies in this section are less concerned with specific techniques and methods, and more with making institutional changes, which will lead extension service providers to be more responsive to what clients want. In most cases, this involves changing the distribution of power and responsibilities among three key sets of actors: (a) clients, (b) those who deliver the service, and (c) government. Many of the cases described in other sections of this book also have responsiveness to client demand high on their list of objectives. This is a primary rationale for privatization. In the eleven cases brought together here, the main thrust of extension reform has been improving the responsiveness of services funded entirely or substantially by governments, with or without support from donors, to client demand.


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