The Family Health Book (FHB) Initiative aimed to achieve sustainable family health by reducing a) maternal, neonatal and child mortality and morbidity; and b) the unmet need for family planning. Specifically, the initiative intended to 1) improve access, especially by the poor and disadvantaged, to quality essential MNCH services, including family planning; 2) secure adequate financing of the FHB and MNCH services; 3) strengthen national and local public and private stakeholder commitment to MNCH; 4) increase demand for essential services and client participation in the Initiative; and 5) monitor the progress toward the achievement of improved MNCH outcomes. The FHB was to be designed into a recognizable package that will engage families to participate in the initiative through a user-attractive “health passport”. The basic FHB package aimed to include family planning services and evidence-based interventions during pregnancy, delivery, and after, including neonatal care and child health services.