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Publication Detail
NCPAG PJPA 2008-1: Exploring the uses, constraints and opportunities of ICT for citizen participation in governance

Pampanga's lantern industry lacks the impetus for innovation strategy to become globally competitive, and make significant contributions to local economy. It has lost to China in terms of market share; thus, it has to employ appropriate marketing strategy in order to produce and sell premium products focusing on design and craftsmanship. Furthermore, the lantern industry in Pampanga is dominated by micro enterprises with a few which can be classified as small to medium enterprises. Despite the spanning production and sale of holiday decor for several decades already, the small scale production capabilities of the firms and the lack of significant local government support through policy. Given these factors, an innovation strategy is developed in the following contexts: the characteristics of the firms, the environment of the firms, and the technology available to the firms. This innovation strategy is also developed using a relevant innovation theory.

UP-National College of Public Administration and Governance
Authors Keywords
Sanguyu, Christopher M. ; Lanterns; Lanterns -- Pampanga -- Technological innovations; Lantern industry -- Pampanga;
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Published in 2008 and available in the UP NCPAG Library or can be downloaded as full text Downloaded 221 times since October 25, 2018