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CPU 2016-04: A Constructivist Reading of Rhetoric and Recurrence of Political Advertisements on Television for the 2010 National Election

The study determined the rhetoric and recurrence of political ads on television for the 2010 national election. It used content analysis of 22 advertisements for presidential candidates and 10 advertisements for vice-presidential candidates. In terms of rhetoric, majority of the political ads use propaganda devices. It was observed, however, that the number and the popularity of advertisements do not guarantee success for a candidate

Central Philippine University
Authors Keywords
Cervera, Herly Fie U.; national elections; rhetoric; political ads; media; content analysis;
Download PDF Number of Downloads
Published in 2016 and available for Downloaded 533 times since May 30, 2016
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