Strategies for Effective Implementation of the CPAR Program - Building Up From the Gains: Lessons From the Improvements for Effective Implementation of the Community-Based Participatory Action Research Program (SEARCA-DA-BAR Policy Brief 2021)
Skills Needs Anticipation (SNA): Workplace Skills and Satisfaction (WSS) Baseline Survey of Select Employers in the Construction Industry
Strengthening Multi-employer Bargaining: Policies and Practices (Phase II)
Non-Hazardous Activities for Children: The Case of Banana and Sugarcane Supply Chains

PIDS WB 2021-0905
7th Mindanao Policy Research Forum
PIDS WB 2021-0905
Annual Public Policy Conference Webinar 4: Robust and Healthy Workforce and Closing Program
PIDS WB 2021-0904
Annual Public Policy Conference Webinar 3: Green And Inclusive Recovery
PIDS WB 2021-0903
Annual Public Policy Conference Webinar 2: Ethical Business
Publication Detail
AIM 2005-02: Marketing to the Have-Less: A Viable Business Strategy

This paper begins by segmenting the world population on income levels. The authors challenge the assumption that the lower segment - the poor, the have-less, or the "bottom of the pyramid", is unattractive. They provide the following examples to prove their point: * Grameen Telecom's Village Phone Program in the rural areas of Bangladesh; * Citibank's Suvidha Account for all employees of small and medium enterprises (SMEs) in India in 1998; * Prepaid cards in cellular phone services in the Philippines.

PinoyME Foundation
Authors Keywords
Roces, Jose Jesus F.; Sebastian, Asuncion M.; income; Philippines; household expenditures/spending; marketing;
Download PDF Number of Downloads
Published in 2005 and available in the AIM or Downloaded 381 times since November 25, 2011
Please let us know your reason for downloading this publication. May we also ask you to provide additional information that will help us serve you better? Rest assured that your answers will not be shared with any outside parties. It will take you only two minutes to complete the survey. Thank you.

To use as reference:
If others, (Please specify):
Name: (optional)
Email: (required, but will not display)
If Prefer to self-describe, please specify:
Level of Education:
If employed either part-time or full-time, name of office:
If others, (Please specify):
Would you like to receive the SERP-P UPDATES e-newsletter? Yes No
Use the space below if you have any comment about this publication or SERP-P knowledge resources in general.