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Publication Detail
SRC 2006-09: Use of the E-marketplace by Selected SMEs in Metro Manila: A Case Study

In response to the issue of how open e-marketplaces have enabled SMEs (Small- and Medium-Scale Enterprises) to leverage e-commerce, the study analyzed the development of a B2B (Business-to-Business) e-marketplace used by its Metro-Manila-based members. In particular, it analyzed the development stage of its services and use, and from its shadow, defined the exploratory path of evolvement. As a demonstrative case, the ultimate objective of the study is to bring SMEs to the e-marketplace platform as phased by evolving user needs and practicability. The study used survey and interview instruments for a close look at sample users against the general realities of online business provided by secondary information. The paper mainly discusses the drivers and obstacles to web migration and the consequential foreshadowing of e-marketplace development. Finally, the conclusion of the study identifies more exploratory options for development and their requisites.

UST-Research Cluster on Culture, Education and Social Issues
Authors Keywords
Villasis, George A.; electronic commerce (e-commerce); electronic network; B2B; small and medium enterprises (SMEs);
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Published in 2006 and available in the UST SRC Library or can be downloaded as full text Downloaded 0 times since November 25, 2011