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Publication Detail
CLSU 2004-20: Hybrid Rice Commercialization in Nueva Ecija: Integration of LGU and CLARRDEC Member Agencies

The project demonstrated the integrated approach in hybrid rice commercialization among Local Government Units (LGUs) at the provincial and municipal levels, Office of the Provincial Agriculturist (OPA), National Food Authority (NFA) and CLARRDEC member agencies. The project also identified the status and problems encountered in hybrid rice utilization and marketing in Nueva Ecija. The hybrid rice commercialization program was implemented by PhilRice and the Nueva Ecija Provincial Government represented by the Office of the Provincial Agriculturist. In 2003, CLARRDEC joined the hybrid rice team to become part of the massive and intensive hybrid rice promotion. To strongly push hybrid rice commercialization during the dry season October 2003 to May 2004, a project “Hybrid Rice Otso-Otso, Todo Panalo” was launched. It has four major components: (a) Information Campaign thru radio and television local cable network, (b) LGU-Managed Techno Demonstration, (c) Hybrid Rice Techno Caravan (HYTEC) and (d) Hybrid Rice Timpalak Angat Ani at Kita (HYTAK). The HYTAK competition participated in by all cities and municipalities in Nueva Ecija triggered farmers to try hybrid rice during dry season. Henceforth, 37 farmers were evaluated and the three top farmers had a yield of 11,585, 11,003 and 10,907 tons per hectare. The dry season planting showed very good results as the province has a total area planted to almost 10,000 ha. Varieties planted were SL-8H, Bigante and Mestizo. Marketing was the primary problem mentioned and the relatively high cost of production.

Central Luzon State University
Authors Keywords
Coloma, Pastora S.; Diaz, Milagros S.; Ramos, Vivian S.; Torres, Nemesio V.; hybrid rice; hybrid rice production; Local Government Units (LGUs);
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