This paper analyzes the economic and social impact of tourism in Pagsanjan in which tourism development project is located. Results show that the project’s various significant impacts include increases in employment and income and stimulation of political and women’s participation. While its impact on environment and on the people’s social life has been a mixture of positive and negative results, its impact on income distribution has been trifling. To maximize the tourism multiplier, the paper encourages the collaboration of the tourism project with other programs devised to boost the capacity of the local economy. Tourism manpower training agenda should include training for women skills while tourism promotions should move from sex-oriented markets to prevent several disorientations in the cultural values of the tourism industries.
