With new outbreaks of the H5N1 influenza among poultry being reported not only in certain countries in Asia but also in Europe and Africa, it is best that every Filipino should increase his/her level of awareness and alertness regarding this type of bird influenza, and understand the kind of threat that may be posed to both human lives and livelihood should the avian flu virus eventually merge with a human flu virus and result in something that could cause the next flu pandemic. This Economic Issue of the Day provides some key information.