The common problems in tourism are the exploited rapid growth of coastal tourism and the seasonal nature of tourism has led to swings in employment and income most markedly in the small sector (Islam, 2015). The stance of sustainability is essential since this will be the reason that companies may survive the global pandemic (Pololikashivili, 2020). Hence, the purpose of this study was to determine the sustainable tourism awareness-adherence and issues and concerns of the selected coastal tourism stakeholders in Southern, Iloilo, Philippines. This study utilized the descriptive-correlation design using a researcher-made questionnaire. The study found "high" sustainable tourism adherence and awareness with "low" coastal tourism issues and concerns of the coastal tourism stakeholders in Southern, Iloilo. There was a relationship between sustainable tourism awareness and sustainable tourism adherence. The result also revealed that sustainable tourism awareness had a correlation with coastal issues and concerns and on relationship between sustainable tourism adherence and coastal issues and concerns.