This paper seeks to explore two issues: the accessibility needs of the city and the worldwide problem of growth frustration that stems from unplanned growth. In seeking an answer to the conundrum of sustainable growth, this paper examines Bus Rapid Transit (BRT) as a low-cost mass transit solution. In particular, the study examines the flexibility in the definition of BRT to meet different circumstances in different cities, using Bogota (Columbia), Lagos (Nigeria), and Brisbane (Australia) as examples. Finally, the BRT concept is applied to the city of Cebu in the Philippines, where the author has been working with the City Government to develop a BRT to combat rising congestion and facilitate significant growth within a constrained physical environment all served by a proliferation of small public transport vehicles. This is a situation with many parallels throughout South East Asia and beyond.