Public transport terminals in the Philippines are seldom located based on housing data. As a significant trip generator, universities require sustainable transport options such as shuttle services. This study analyzed the off-campus UP Diliman population to identify potential shuttle terminals through cluster analysis. These were then subjected to a user preference survey to see how good an indicator of the population distribution is. The cluster analysis was accurate for areas near the campus as they were among the respondents' top choices. This was also true for areas far from campus but with moderate UPD populations such as Novaliches and Antipolo. However, user preference reveals that areas without high UPD populations can also be effective terminals if they have good access to public transportation. The same can be said for CBDs due to more work-to-campus trips than home-based ones.