This Policy Note examines the role of emotional intelligence (EI) among Filipino family businesses. Contrary to common beliefs, this study finds no direct correlation between gender, roles, and EI. It emphasizes the importance of EI training for effective emotional management and highlights that EI can be learned and improved through experiences and challenges. These findings also differ from established studies due to unique cultural elements shaping family businesses in the Philippines. The Note advocates collaborative efforts among the government, private, and academic sectors to enhance EI training, integrate EI support into family business mechanisms, include EI in educational curricula, explore further EI antecedents, and investigate different EI models using suitable statistical methods for future research.