To shed light on the difficulties in discussing the issue of protectionism, this study analyzes the overall impact of non-tariff measures (NTM) to the Philippine exports. It also attempts to make an inventory of NTM imposed by United States, Japan and European countries, affecting most, if not all, of Philippine exports. The difficulties can be attributed to recent developments in trade policy and legislation which shows an intensification, rather than a reversals of past protectionist trends.