Philippine Standard time

A Descriptive Study of the Individual Characteristics of Tagalog Romance Readers (Salespersons) in Metro Manila


Filipinos are perceived to be fond of various leisure activities. One of these activities is pocketbook reading; specifically Tagalog romance novels (TRNs). Previous study has shown that a significant segment of TRN readers consist of salespersons. As a follow-up, this descriptive study has been conducted to come up with the readers' profile, benefits sought, and their behavior. Quantitative research through convenience sampling of 100 salespersons assigned in Metro Manila malls has been conducted. Findings show that the majority of TRN readers belong to the 17-22 year-age bracket, are single, have reached the high school level, and have monthly salaries ranging from P3 000 - P6 000. Their reasons for reading pocketbooks are presented in this paper.

Citations

This publication has been cited time(s).