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Publication Detail
SEARCA DLU 2017 5: 5th D.L. Umali Award Lecture - Disruptive Innovation for Transformational Agricultural Development in Myanmar: Empowering Smallholder Farmers to become Agribusiness Entrepreneurs

Disruptive innovation is a new approach or model of doing business to target a new group of customers. Myanmar's smallholder farmers today are a new group of customers. They are tired of being viewed by the government and agribusiness simply as "producers" who need to be "educated" on how to grow plants or kill insects. Smallholder farmers are ready to step up as entrepreneurs. Identifying new approaches to equip and engage Myanmar's smallholders as entrepreneurs is the central challenge that must be confronted in order to realize the potential of Myanmar for transformational agricultural development.

Southeast Asian Regional Center for Graduate Study and Research in Agriculture
Authors Keywords
Tin Htut Oo; Myanmar; disruptive innovation; transformational agricultural development;
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Published in 2017 and available in the SEARCA K-Shop or can be downloaded as full text Downloaded 254 times since December 04, 2018