The advent of postmodernism in 21st century medicine opened the doors in the public's new interpretations of health and medical concepts and approaches. Patients no longer solely and completely submit to their physician's instructions and prescriptions. With sufficient information on health and medicine available through books, magazines and the internet, they have become well-informed enough to discern which options are applicable in addressing their specific health concerns/problems, and the rising costs of medical care led the public to alternative medicine that is both practical and more informal. While doctors remain a very important figure in health management, the postmodern concept challenges the medical community and health service administrators to look at the existing practice of medicine and to respond to the new demands of the society with regard to healthcare. These demands not only entail curing the disease or improving the condition of the body, they also entail healing the person spiritually.
