This is a book on business incubation in a university setting. It started as a casebook project of the University of San Carlos and evolved into a book which any student of entrepreneurship can use. The authors use the journey motif to explore the different phases that student entrepreneurs experience when they embark on the entrepreneurial journey. Case studies of student business enterprises highlight many of the major issues being confronted by key players in business incubation — the administrators, faculty advisers and the students. How to sustain a student business enterprise beyond graduation is the crucial equations that is raised in this book.
