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Publication Detail
CIDS Journal 2004-01: A Study of the Public Education Domain of the Philippine Mental Health Association (1996-2002)

This research is an assessment of the public education domain (prevention education information services) of the Philippine Mental Health Association (PMHA) for the period of 1996 to 2002. The Education Information Services (EIS) is the primary program of PMHA. PMHA is a non-government organization recognized by the DOH as one of the leading stakeholders in the Philippine mental health system. Based on its 3 Programs and 9 provincial Chapters, PMHA participates at all levels of the system through grass-roots level delivery of services as well as national level advocacy. Permission was obtained from WHO Western Pacific Regional Office to use the WHO (2003) Monitoring Mental Health Systems and Services: Monitoring Instrument (Pilot Trial Version-December 2003), MER, WHO, Geneva as framework for data analysis. The said Instrument is structured on the concepts of “domain,” “facets,” and “indicators.” In the said study, the domain identified is public education while the facets include agencies, institutions, and services promoting public education and awareness campaigns. The indicators refer to the a) policy for public education, b) agencies/institutions for public education and awareness campaigns, c) target populations, d) coverage of educational campaigns, and e) media used in campaigns. It is important to assess the public education domain of the PMHA in order to rationalize the different programs and services of the national head office and the 9 regional chapters coordinating and overseeing campaigns for public education and information on mental health. Since there is no coherent data base on public education and information services on mental health in the country, an information system is proposed for collecting and reporting mental health information. Likewise, a monitoring system is needed to prioritize expenditures for public education and awareness campaigns of identified target populations as well as for optimal utilization and coverage of media in preventing mental disorders and promoting mental health campaigns. The methodology used was exploratory-qualitative evaluation. Documents for the six-year period were reviewed: the yearly accomplishments, minutes of board meetings, newsletters, articles and other relevant publications of and about PMHA national head office and nine provincial chapters. Key informants - - the president, the executive director and other key officers of the national and provincial chapters - - were interviewed. Available data on other aspects of the PMHA public education domain were gathered, collated and analyzed. These included data on campaigns and activities for public education and information on mental health, existing programs and services and plants related to these, policy for public education, agencies (affiliated with PMHA) for public education, target population in the educational campaigns, coverage of educational campaigns and media used in the campaigns. The study shows that PMHA has a wide range of educational materials and a potential nation-wide audience of 15 to 35 million a year for its annual public education and information campaigns (PMHA Focus, on Mental Health 1996-2002). The national office in Quezon City, Philippines and the nine provincial chapters coordinate and oversee the extensive promotional campaigns and activities for public education and information on mental health. Media used is nationwide preventing mental disorders and promoting mental health campaigns. Brochures, pamphlets, leaflet, posters, newsletters are distributed and talk shows, dialogues, radio and television programs are tapped. Face-to-face initiatives in conferences, meetings, group discussions, and other public events are also utilized. Communities, consumers and their families as well as local government agencies and non-government organizations are involved in the program. So are three (3) international agencies: the World Health Organization, the World Federation of Mental Health, and the World Association for Psychosocial Rehabilitation-Philippines. The study concludes that the yearly public education and information campaigns of the PMHA have a nationwide coverage. However, no feedback mechanism is in place to assess the delivery and effectiveness of the education information programs. A monitoring system is recommended, with the option of PMHA management to supplement the in-house monitoring effort with out-sourced survey instruments developed by professionals. Utilizing its critical mass of programs and activities, the PMHA can lead a public education movement by the NGOs and other major stakeholders nationwide.

UP-Center for Integrative and Development Studies
Authors Keywords
de Leon, Agnes Rosario A.; public education; Philippine Mental Health Association (PMHA); Education Information Services (EIS);
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