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Publication Detail
DLSU RP 1999-02: An Inquiry Into the Operations of Public Markets in the City of Manila

The study aims to find out whether the concept of consumer orientation is adhered to in the administration of public markets in Manila. A survey of all the Market Masters in Manila was made using questionnaire, which consists of two parts. The first part consisted of ten questions on market utilities, facilities and services, nature of work, problems encountered in work performance, views and comments of vendors and the buying public, work hours, and personnel. The second part consists of eight questions relating to the person of the respondent such as education, length of service in government and other personal matters. Interviews are conducted with the city officials, starting from the City Mayor down to the Market Masters. The survey and the interviews have shown weak indications of consumer-orientation in the administration of the city's public markets. The focus of the administrative tasks has been what the operative laws basically require for implementation. Thus, it appears that public markets are not poised, marketing-wise, to compete adequately with groceries, supermarkets, mini-markets, and the malls that are now continuing to rise in the city. However, there are indications that improvement may come structurally

DLSU-University Research Coordination Office
Authors Keywords
Esguerra, Renato S.; governance;
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