The tourism sector plays a significant role in the Philippine economy, with its contribution amounting to at least 12% of the GDP prior to the pandemic. With the country's domestic tourism expenditure reaching a record-high of 61 billion US dollars last 2019, the government aims to continue this pre-pandemic momentum. The domestic tourism expenditure's average growth rate of 17.4% (2000-2019) also indicates a strong desire of locals to explore the country's tourist spots (PSA, 2020). More importantly, the country was also proactive in diversifying tourism by introducing a game-changing support policy known tourism sites. It targets market segments in the hope of inspiring and encouraging farming and improving the productivity of farm owners with the adoption of new technologies learned from these farm tourism sites. The methodology includes upgrading the competency in enterprise planning and management for identified farm owners. In addition, the government supports the renovation and improvement of facilities in farm tourism sites to improve their attractiveness for tourist guests. Overall, this collaborative effort aims to promote Agri-tourism while encouraging the adoption of new farm technologies. By providing a unique experience for visitors, farm tourism sites can showcase the value of agriculture in the country's development, while inspiring others to go into farming or replicate these technologies to improve productivity.