Given the thrust to pursue environmentally sustainable modes of transport, nonmotorized transport, such as cycling and walking, are strategies that are always considered. However, given the cognitive nature of non-motorized transport, specifically the “cycler” and the “walker”, it is important to understand and consider the route choice behaviour of both in coming up with transportation plans and implementing transportation infrastructure improvements. This paper aims to understand the route choice behaviour of non-motorized transport by utilizing the Maximum Overlapping Ratio Model in developing the route choice behaviour model of non-motorized transport. Using route choice survey data gathered and road characteristics of the study area as inputs into the model, the effect of certain characteristics and features of roads on the route choice behaviour of non-motorized transport is examined. Finally, using the result of the route choice behaviour model, a simulation of the effect of improving road infrastructure is conducted.