Metro Manila, being the Philippines’ main center of activity, is faced with issues pertaining to mobility and population. While the government tries to mitigate these problems, it is in the interest of corporations to look into ways on how to improve the commute experience of its employees. This study aimed to look at what the private sector can do to help reduce traffic congestion in the Makati Central Business District while improving the travel experience of its employees. Finding an alternative can improve employee productivity whilst trying to shift private car users to higher occupancy transport and helping ease existing public transport concerns.
In order to address this objective, understanding trip behavior of potential riders is necessary. Socio-economic and travel data of employees were collated using employee surveys to identify employees’ profiles, modal split, fare thresholds, and travel preferences going to work and going home.
Binary logistic regression was applied to determine which factors mostly affect employees to shift to an alternative transportation. Factors that were identified as significant served as bases for determining which transport services are appropriate for the employees. Results showed that travel time, travel expense, and position in the company are significant. These mean that as these factors go higher/longer, there’s a higher chance that employees will consider shifting to the alternative transport.